Invite to Participate

Dear Restaurant Owner, Winery Owner or Chef!

We’re inviting a group of Ashland restaurants to participate in Ashland Restaurant Week, a curated culinary event designed to drive overnight visitation, longer stays, and higher-value guests, not just one-night of dining traffic.

This is not a traditional discount restaurant week. It’s an experience-driven program built to support quality, creativity, and sustainability for participating restaurants.

This new event has been launched by hi Ashland, a new initiative for the hospitality industry in Ashland that brings together hotels, restaurants, attractions, and event partners to amplify Ashland’s visitor economy and create exceptional experiences for Ashlanders and visitors.

What Makes This Different

Ashland Restaurant Week is intentionally designed to:

  • Encourage 2–4 night stays, not day trips

  • Attract food-forward, arts-engaged, higher-spend visitors

  • Support restaurants during midweek and shoulder seasons

  • Protect pricing integrity while increasing total revenue

What Participation Looks Like

Participating restaurants may choose one or more options:

  • A prix fixe or tasting menu (your format, your pricing)

  • A chef’s table or limited-seat experience

  • A pairing dinner featuring local wine, cider, or spirits

  • A collaborative menu night with another Ashland chef

  • A Restaurant Week–exclusive dish or experience

You maintain full control over:

  • Menu design

  • Pricing

  • Capacity

  • Service nights

Why This Benefits Your Restaurant

Participation is structured to:

  • Increase shoulder season covers

  • Attract guests who plan their trip around dining

  • Encourage repeat visits across multiple nights

  • Reduce reliance on discounts to generate traffic

  • Align your restaurant with Ashland’s premium food and culture identity

Lodging partners will actively promote stay-and-dine packages, meaning many guests will arrive already committed to dining experiences.

Timing & Audience

Ashland Restaurant Week is planned for a shoulder-season window (April 10-16th 2026), when incremental demand has the greatest impact.

Target guests include:

  • Couples and culinary travelers

  • Arts and theater visitors

  • Boutique-inn and retreat guests

  • Visitors seeking intentional, slow travel experiences

Participation Support

Ashland Restaurant Week will provide:

  • Centralized promotion and storytelling in partnership with Travel Ashland and Travel Southern Oregon

  • Lodging + dining coordination

  • Event calendar placement

  • Clear messaging that prioritizes quality over volume

Next Steps

Apply here to become a featured participant in Ashland’s Restaurant Week 2026!

Thank you for being part of what makes Ashland a destination worth staying for, not just stopping by.

Apply to Participate